Contact Details

Phone941.307.7781
Open hours9 AM - 5 PM
Address50 Central Ave Suite 110, Sarasota, FL 34236

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LRM Group
Meet the Team

Meet Lisa Rooks Morris

Originally from Alexandra, Virginia, Lisa Rooks Morris brings 20 years of real estate experience to Premier Sotheby’s International Realty. She grew up in the Washington, D.C. area in a real estate family where her father founded and grew what came to be the fourth largest privately owned real estate brokerage in the country. Lisa’s family has been involved with and invested in the Sarasota community since the early 1960s and has been involved with real estate investment, development and brokerage.


A consistent market leader, Lisa exceeded $86 million in closed volume for 2020. She ranked sixth in sales volume for Sarasota and Manatee Counties and led the LRM Group to a collective placement at the top of the region’s market share with more than $125 million in closed and pending sales for the year. Extending her legacy of success in selling out the downtown condominium developments 1350 Main and VUE Sarasota Bay in record time, Lisa stewarded the sell-out of Longboat Key’s boutique luxury development, Sage LBK.


Lisa’s mission is to provide the ultimate service to her clients through the most professional, informative, loyal and dedicated service in the industry using the finest tools and resources available in luxury real estate sales. She is extraordinarily knowledgeable about the local real estate market and is an expert negotiator who provides outstanding quality service to her property sellers and buyers. Lisa provides the best in state-of-the-art luxury marketing techniques through Sotheby’s International Realty®, social media and local print and online venues. She is a member of the Florida Association of REALTORS®, REALTOR® Association of Sarasota and Manatee and National Association of REALTORS®.


Outside of real estate, Lisa enjoys yoga, reading, cooking, art, interior design, caring for her two college age children and dog. She has served on various community boards, is a member of University of North Carolina Alumni Association, Sarasota Architectural Foundation, Mothers and Infants volunteer and the Echelon Club. Lisa attended the University of North Carolina at Chapel Hill and received a Bachelor of Arts and Loyola University Chicago, in Chicago, Illinois and received a master’s degree in social work.










Meet Moriah Taliaferro

Moriah Taliaferro integrates a wealth of strategic marketing expertise and experienced real estate perspective to offer each client a tailored strategy. Driven by creativity and effectiveness, she is committed to innovative solutions and processes that generate the best advantage.


Inspired by her parents’ entrepreneurial example – her mother, a local agent, and her father, an international developer – Moriah began her real estate career early with a legacy of knowledge and appreciation for the high-end residential market. A resident of downtown and expert in downtown inventory, she was instrumental in the sale of two downtown luxury new construction communities - Orange Club and ONE88 – before her tenure with the Loeffler & Rooks Morris Group.


Prior to her real estate career, Moriah was an accomplished ballerina, training and performing with renowned international schools including the Royal Ballet of London, Boston Ballet, Kirov Academy of Washington, D.C. and by special invitation with students of the Paris Opera Ballet. The unique combination of grace and discipline demanded by ballet has been an invaluable foundation in serving Moriah’s clients. She is known for both rigorous attention to detail and absolute composure in every negotiation. Also stemming from her ballet past, Moriah’s passion for the arts is a natural complement to Sarasota’s cultural appeal and the distinctive value of our community history, performing and visual arts institutions, and unique architecture.


A native of Colorado, Moriah has a dual degree in International Business Management and Marketing from Florida State University. She is a committed community volunteer, actively supporting the Junior League of Sarasota and advocating for urban parks and green space as a leader of the Rosemary District Association. In addition to her community and industry leadership, Moriah is an avid traveler who enjoys celebrating local events, cuisine of any origin, Latin music, and the Spanish language.










Meet Julie Guirguis

With a commercial banking and management background, Julie Guirguis offers clients valuable financial insight alongside her detailed knowledge of Sarasota’s neighborhoods. She is driven to provide the highest level of strategic guidance and personal engagement to help clients achieve their best outcomes in selling and searching for a home.


Julie’s passion for real estate and helping families comes from a family-first philosophy that also inspired her to develop a play-based learning program for infants and toddlers and their caregivers. Co-founded in 2017 when her own daughter was learning to walk, The Brats Club has expanded continuously since its launch, serving more than 600 families with children aged 1 month to 5 years. Still leading The Brats Club as a founding Director, Julie manages the business operations and accounting, also liaising with parents and students to ensure the best enrollment experience.


Prior to joining the real estate profession, Julie was the Credit Manager of Commercial Lending for a local bank and also established a successful regional vending franchise. She served as the Treasurer of the Avondale Residents Association for five years and remains an active participant in neighborhood initiatives. Combining entrepreneurial experience and community leadership with her public relations and financial background, Julie offers unique strategic strength to the LRM Group.


Born and raised in Ohio, Julie earned her degree in Business Administration with a concentration in Finance from Ohio University. She has lived in Sarasota since 2004 and currently resides West of Trail with her young daughter and sweet dog. In addition to weekly Saturday treks to the Farmer’s Market and downtown shops, Julie’s down time includes exercise, ballet, reading, and interior design.









Meet Cheryl Loeffler

Combining a personal touch with technical savvy, Cheryl Loeffer is known for being a skilled professional who consistently delivers the highest levels of results for her clients. As one of the most highly regarded and successful agents in Sarasota, Cheryl has been selling luxury real estate for more than 30 years, specializing in exceptional waterfront properties.


As a consistent multimillion-dollar producer throughout her career, Cheryl has achieved more than $2.5 billion in sales since 1986 and is dedicated to helping her clients find their own piece of paradise. Providing exceptional client services is one of her top priorities and receives accolades such as “Cheryl is a consummate professional who brings superior customer service, expertise and excellence to all of her transactions”. Because of her hard work and dedication throughout the years, Cheryl has built an intensely loyal clientele.


With her Masters degree in Business, a background in marketing and finance and years of experience in the local real estate market, Cheryl offers her clients a highly developed business acumen, extensive industry knowledge, and unsurpassed real estate expertise; a powerful triumvirate of skills.


Cheryl’s involvement in her community is also exceptional. She was the founding Director of Insignia Bank, sits on the Board of Advisors for the Longboat Key Foundation and Longboat Key Arts, Cultural Education Task Force (ACE), is on the Board of Directors for the Federation of Condominiums and holds positions on the Tax Oversight Committee and Revitalization Task Force for the Town of Longboat Key. She is also on The Board of Trustees for Ringling College of Art and Design.


When it comes to Real Estate, Cheryl not only strives to be the best, she is The Best!!






Work With Us

The LRM Group draws on extensive luxury marketing experience and legacy relationships to offer unique value to distinguished clients. Consistently ranking among the highest producers in Sarasota, we attribute our success to unparalleled market insight, constant attention to detail, and rigorous commitment to our clients' priorities.